seems indifference rules the day so far mate.. lol..
come on guys I don't know a harder working more affiliate orientated merchant than zak so get some feedback in for team PB so they know it's on the right track or to make some changes..
ok here's my observations
nice concise design, colours work well together and the gradients are nice, clean navigation
product pages are good, the add to cart button just begs to be clicked
ipoints, hackersafe and thawte nicely positioned to add confidence to the "not sure the internet is safe" brigade
like the "in this category" list too showing alternative choices, should aid conversion where the product they clicked isn't quite right for them.
customer reviews and customer photos is a great addition, as is the product comparison charts, associated gift ideas and product features "more like this" etc at the bottom of the product pages is cool.
all in all the product pages should convert traffic nicely, only thing that stood out for me was, white space area at top of the page due to the "add to cart" box and no second "add to cart" button at the bottom of the product description.
not sure if the white space is a negative or positive, it's just that I noticed it, it's dead space right in front of your eyes on first entering the product page... although it does highlight the add to cart box as a result
so all in all it's a more concise and focussed layout than the present one, I'm sure the new features and layout will squeeze a better conversion out of visitors landing there.
LinkBack URL
About LinkBacks
Reply With Quote

Bookmarks