Does Interactive Creative Work?

[loquax]

I had a really daft idea about adding some content to pages... top sellers (e.g. games, cds, dvds etc), search boxes, that kind of thing .. and aside from a few exceptions there's a real lack of anything.

Is it because this creative doesn't do anything? or that merchants just don't think it's worth providing?

I can't fathom why merchants like Game, HMV, Woolworths for example don't have top 5 cds/dvds/games etc or search boxes?

I guess to provide this kind of stuff will take time/money etc - but is a waste of time? Are there so few content affiliates left that it'll not be used? Or does it just "not work" and we're better off showing branding banners rather than anything of use?

Jason

[Supercod]

Time and effort is the issue in most cases, hardly ever is money the problem.

You would be amazed if you asked for what is a simple thing to a big company just how many line managers and different people have to have a meeting and then schedule the work to get a job done and all it takes is for one of them to say it's not worth the effort, for you not to get it.

Top 10 sellers work, every shop in the land no matter what the sell has a top 10 best sellers, and if they don't know that they are they will not be around for too much longer to worry about.

I have no doubt that creative that shows the best sellers works way better than a banner advert ever will, the problem is banners are so easy to make so you always end up with 100 of them and a crap feed, when the effort should be 10 or so really nice well thought out banners and an excellent feed that ranks products. Coming very soon your about to see the next generation of content units released by Paid On Results, some of these you will notice have more functionality and that's all down to if we get a decent feed we can do more creative things with it. Even a half hearted job of a feed that is passable, is more useful than no feed at all, so please Merchants think about this, would you have your store display staff just pick products at random or would you send them a list of the best selling and this months hot new products? I know you have this stuff, so start sending you’re Affiliate Partners the info and maybe we can start making you more sales as we start to understand your products better.