I was reading this story from the Guardian -
http://money.guardian.co.uk/businessnews/story/0,,-1928857,00.html 'High street shops are bracing themselves for a tough Christmas after takings fell by more than 9% in the first half of the year.'
Yeah, yeah, you may be thinking, it's the perennial christmas retail crunch story happening on the high street where they blame online shopping for all their woes and are 'forced' into offering discount sales early. But looking at my stats for the first two thirds of October 2005 vs the first two thirds of October 2006 - click for click my sales are well down. In certain categories my EPC is through the floor compared to this time last year.
I'll admit to resting on my laurels a bit this year; I've been concentrating on my studies much more than my affiliate marketing endeavours, but my visitor levels are definitely up on last year, yet people are spending less... I know it is hard times for many, repossessions are up, the real rate of inflation is WELL up despite the CPI being relatively low (conveniently doesn't include inflation of things such as fuel and energy costs, mortgage payments, etc.) Now it's getting colder, the increases in energy costs are surely going to hurt, and the almost certain interest rate increase next month is going to be a double-whammy for borrowers.
Well these are just my feelings on a chilly monday morning. I'm just going to have to knuckle down and work a lot harder. I'd love to hear others' thoughts and experiences on how it is out there.
Chris