Microsoft adcenter

[Dazza30]

Ive been using microsoft adcenter for 7 days now and so far had only 928 inpressions and 4 clicks.

My keywords are popular ones ive bid to be competitive but i cant work out whats wrong with it.

Is anyone else using it? and what experience have you had with it?

[Shane]

Is anyone else using it? YES

what experience have you had with it? PAINFUL

slower than a bus full of McDonalds employees trying to do the times crossword

[Dazza30]

Originally Posted by Shane Is anyone else using it? YES what experience have you had with it? PAINFUL slower than a bus full of McDonalds employees trying to do the times crossword

LOL good response, so im not the only person suffering then.

Now this is a stupid question but adcenter results are shown on msn are they?, i think i know the answer. If this is the case then does no one use msn anymore?

[hirschnathan]

I must say I have been quite happy, bids are cheap I dont get lots of testing my links like google does,

Dazza my only suggestion is either your ad is not high enough, content is wrong, or you havent x the exact, phrase boxes as well

good luck

[axod]

The interface *really* sucks IMHO, and the traffic is about a third of what I get from google adwords, but still worth using

[Dazza30]

Originally Posted by hirschnathan I must say I have been quite happy, bids are cheap I dont get lots of testing my links like google does, Dazza my only suggestion is either your ad is not high enough, content is wrong, or you havent x the exact, phrase boxes as well good luck

I realy dont like the interface, currently my keywords are on broad match i want to change them to exact how do i do it?

[Shane]

click on the matching options tab that's hidden better than any weapons of mass destruction every were..

to see it click manage keywords and look above the very first keyword.. there's a display matching options link there in size 4 font lol

[Dazza30]

Originally Posted by Shane click on the matching options tab that's hidden better than any weapons of mass destruction every were.. to see it click manage keywords and look above the very first keyword.. there's a display matching options link there in size 4 font lol

Thanks for your assistance, it worked a treat.

[Dazza30]

Originally Posted by hirschnathan I must say I have been quite happy, bids are cheap I dont get lots of testing my links like google does, Dazza my only suggestion is either your ad is not high enough, content is wrong, or you havent x the exact, phrase boxes as well good luck

What do you mean google tests your links

[Probability]

Hi
when using adcenter you will need to plan in advance, as you have found out, they have a slow editorial process, slightly better than yahoo.

List all your campaigns at once. Watch out for capitalisation of words. Make sure the ads are relevant to your product or website.

When geo-targeting, use a mix at first, then narrow down.
It is a painful process, as unlike google, you have to submit all keywords etc, but the conversion rate is slightly better.
Also, for those guys (and girls) out there who are in the casino industry, you will be able to use gambling keywords. – Microsoft is a lot less strict on keywords than google.

[Paul Guest]

MSN Adcentre works well for me in terms of conversion rates, shame it doesn't have the traffic that Google does. It's definately worth giving it a go.