Google respond: Landing page answers part 1

[3wdl]

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I'm sorry but when did G ever get hold of conversion rate for those who don't use G analytics or the standard adwords confirmation tag? Are they in cahoots with mystic meg?

LOL - No. I was talking more from an agency / merchants POV when they use the conversion tags (who, after all, have some of the same problems).

[ian]

I'm sorry but when did G ever get hold of conversion rate for those who don't use G analytics or the standard adwords confirmation tag? Are they in cahoots with mystic meg?

That or they could measure the volume of traffic that returns to Google serps to click on another advert.

If the landing page with a high 'non return' rate just happens to be an affiliate page, google has a problem:

a: affiliates know what they are doing and can convert a visit to a purchase
b: affiliates will show multiple merchants

Combine these two factors and google only gets revenue from one click.

The solution is to either remove affiliate adverts so they can get multiple ad clicks from each merchant that would have featured on the affiliate landing page, or charge the affiliate advert enough to cover the lost click revenue.

User experience? no chance. Mathmatical algo based on millions of visits and google analytics to squeeze the most revenue per search? oh yes.

Two KPIs that Google will be watching, 'clicks per search' and 'revenue per search'. I'm sure we can expect many algo tweaks over the coming years, with each change increasing the KPIs.

[KieronD]

no one's forcing you to use G, you know

I know, but as I said if I did drop Google I'd lose approx 90% of my revenue. So yes, nobody is forcing me to use Google but if I didn't I'd lose out big time, and I'm not about to cut my nose off to spite my face

[skywalker]

How about taking a different "tack" from the "I hate Google" stance and take a leaf out of the Firefox story. Make a negative into a positive.

ie: what about a Campaign to get Yahoo/MSN to develop an interface for PPC that is miles better than Google?? We all know the other reason besides eye-balls that we use Google - because Yahoo/MSN's interface suck!

Perhaps it's naive of me to suggest this but i think it would have a far more reaching effect than doing a negative campaign against Google - who really don't give a xxxx about what ppl think (ala they have too much momentum)

So if anyone thinks it's a possible - lets have a poll to see the initial interest You never know a positive campaign for Yahoo/MSN might start a mini-revolution and actually get ppl discussing why Google is a run away horse-of-a-success