cpa (cost per action) campaigns

[starmarket]

Has anyone tested out CPA (cost per action) campaigns to UK consumers? If so, what is the response? I know CPM is very popular in the UK space however do you think CPA (cost per action) can survive?

I know the CPA is popular in the US and I’m wondering if it’s worth testing CPA offers to UK consumers?

Thoughts?

starmarket

[Darren M]

Originally Posted by starmarket Has anyone tested out CPA (cost per action) campaigns to UK consumers?

For a lot of people here, CPA is a major part of their business and has been for a long time.

[hero]

Originally Posted by starmarket Has anyone tested out CPA (cost per action) campaigns to UK consumers? If so, what is the response? I know CPM is very popular in the UK space however do you think CPA (cost per action) can survive? I know the CPA is popular in the US and I’m wondering if it’s worth testing CPA offers to UK consumers? Thoughts? starmarket

cpa is the heart and soul of affiliate marketing and you are in a dedicated UK affiliate marketing forum, which has been going on for over 5 years now.
It's hardly a new discovery, cpa, in the UK...

[starmarket]

Thanks for the quick response. Its good to hear the CPA is running strong in the UK marketplace.

I know that in North American Ringtones and mortgage are big. In the UK, what type of verticals work the best?

I'm looking to get into expanding into the UK marketplace.

thanks so much for everyones input.