Direct To Merchant

[mickn88]

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Hey,

I with a group started a business over a year ago. We recently set up an affiliate scheme as a merchant. We have just started to put a lot of time into ppc. It is a long process and looks like it will take upwards of a year to be really competent in ppc.

It their any value in letting our affiliate do our ppc for us, ie in a direct to merchant kinda way. They are the experts after all. The problem for us is that we don't always have the time to dedicate to PPC and SEO.

Thoughts please...pretty new to this forum!

Thanks

Mike

[limboInternet]

If you want them to do the ppc, mention on your affiliate section that ppc is open and any keywords can be bid on (then theyll all see theres no restricitions on your brand names etc and would be happy to do all the ppc for you for the commission they earn.0

Also you might consider dropping a list of suggested ppc terms (the ones you use already0 if you want them to do it for you

However I can see this being more expensive for you in the long term, and perhaps a dedicated hired ppc specialist? (if such a thing exists) could be hired in to do the ppc for you without having to pay out the huge commissions the affiliates could earn using your ppc.

On a note on seo, it may take you ages to do but the benefits are worth it in the long haul