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Thread: Yahoo or MSN PPC for a newbie?

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    Affi Liate's Avatar
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    Hi, THANKS for replies to my first thread about Google v MSN on organic search.

    I'd be grateful for some pointers about Yahoo ppc. How does it convert compared to MSN? (OR googlie for that matter).

    I'm now running with a few capaigns on Googlie and MSN. Should I sign up with Yahoo also? The reason I haven't already is simply because I'm trying to keep time management tight. On the otherhand if any of you think I am missing out by not using Yahoo please let me know!

    Thanks Affi

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    Quote Originally Posted by Affi Liate View Post
    Hi, THANKS for replies to my first thread about Google v MSN on organic search.

    I'd be grateful for some pointers about Yahoo ppc. How does it convert compared to MSN? (OR googlie for that matter).

    I'm now running with a few capaigns on Googlie and MSN. Should I sign up with Yahoo also? The reason I haven't already is simply because I'm trying to keep time management tight. On the otherhand if any of you think I am missing out by not using Yahoo please let me know!

    Thanks Affi
    It's possible you're missing out, but just be aware of the following:

    * Most keywords are 10p minimum bid. Some are 5p minimum bid.
    * You have to spend £20 a month. If you don't, they'll charge you £20 anyway.
    * The interface is quite hard to get to grips with
    * Changes can take a few days to take effect

    Personally I'd stick with msn and google, although it may work better for different sectors. For me, the traffic was less than 1% than I got from google, more expensive, and didn't convert particularly well.

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    You have to spend £20 a month. If you don't, they'll charge you £20 anyway.
    Umm. are you sure about that? I have never experianced that.

    I agree, the Yahoo interface is a nightmere.. but Yahoo will deliver more traffic than MSN. Obviously nothing compares with Google.

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    Thanks for the feedback. I'll stick with MSN and googlie for now.

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