It's possible you're missing out, but just be aware of the following:
* Most keywords are 10p minimum bid. Some are 5p minimum bid.
* You have to spend £20 a month. If you don't, they'll charge you £20 anyway.
* The interface is quite hard to get to grips with
* Changes can take a few days to take effect
Personally I'd stick with msn and google, although it may work better for different sectors. For me, the traffic was less than 1% than I got from google, more expensive, and didn't convert particularly well.
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