what do potential customers do after clicking on an affiliate link?

[lethal0r]

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does anyone have any info on things like:

how long it takes customers on average to make a purchase after visiting a merchant site via an affiliate link. do most people do it there and then, or come back after weeks or months?

what % of people convert after clicking through to a merchant site?

i know it will change according to the merchant, network used, tracking etc.. but are there any figures in general?

[Barry]

IMO opinion its too wide a question to speculate any figures on personally though most networks offer some kind of stats for their merchants across the network as a whole.

Ta

[monk-i]

One big thing that influences is the type of product or service on offer. Some have a long lead up of research before purchase such as a holiday while things like DVDs people are more inclined to just buy because it isn't a high risk item to buy.

[morleymouse]

monk-i's got it, its very much sector, or the type of purchase dependant rather than merchant dependant

what % of people convert after clicking through to a merchant site?

as a general figure between 0% and 100%

[csn]

as a general figure between 0% and 100%

Genius!

[lethal0r]

thanks all. what happened to the last guys post? got the email but cant see it here. maybe he deleted it...seemed some good points in it though.