Affiliate Commerce System And Method

[marketraise int]

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(1)Abstract
The present invention is directed to an e-commerce outsourcing system and method that provides hosts with transparent, context sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The look and feel is captured by receiving the identification of an example page on the target host, retrieving the page, identifying the look and feel elements of the identified page and storing the identified elements. The host is provided with links correlating the host with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host website with a selected commerce object contextually related to material in the page. The commerce object can be a product, a product category or a dynamic selection indicator. Upon activation of the provided link, the visitor computer is served with an e-commerce supported page with the look and feel of the host website associated with the activated URL.
(2)Claims:
1. An e-commerce outsourcing system providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support pages,

comprising:

a) a data store including a look and feel description associated with a host website;
b) a communications link to a visitor computer; and
c) a processor for executing instructions that perform the steps of:
i) capturing a look and feel description associated with a host website;
ii) storing the captured look and feel description in the data store;
iii) providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce object; and
iv) upon receiving an activation of the provided link via the communication link, serving an e-commerce supported page via the communication link with a look and feel

corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated

with the provided link.
2. The process of claim 1, wherein the selected commerce object is an indicator for dynamic content selection.

3. The process of claim 2, wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host

website including the provided link.

4. The system of claim 1, wherein the data store further includes a product record and wherein the selected commerce object is a selected product record.

5. The process of claim 1, wherein the data store further includes a product category record and wherein the selected commerce object is a selected product category

record.

6. The system of claim 1, and further comprising a communications link to the host website, and wherein the processor executes instructions for performing the step of

capturing a look and feel by performing the steps of:

(1) receiving an identification for an example page from the host website;
(2) retrieving the example page via a communication link to the host website; and
(3) identifying look and feel elements within the retrieved example page.
7. The system of claim 6, wherein the communications link to the host website and the communications link to the visitor computer use a common communications

interface.

8. An e-commerce outsourcing process providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support

pages, comprising the steps of:

a) capturing a look and feel description associated with a host website;
b) providing the host website with a link for inclusion within a page on the host website for serving to a visitor computer, wherein the provided link correlates the host

website with a selected commerce object; and
c) upon receiving an activation of the provided link from the visitor computer, serving to the visitor computer an e-commerce supported page with a look and feel

corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the commerce object associated

with the provided link.
9. The process of claim 8, wherein the selected commerce object is an indicator for dynamic content selection.

10. The process of claim 9, wherein the content within the served page is dynamically selected according to contextual information derived from the page on the host

website including the provided link.

11. The process of claim 10, and further comprising the step of deriving contextual information from the page on the host website including the provided link by

analyzing keywords embedded within the page.

12. The process of claim 10, and further comprising the step of deriving contextual information from the page on the host website including the provided link by

analyzing the full text of the page.

13. The process of claim 8, wherein the selected commerce object is a selected product.

14. The process of claim 8, wherein the selected commerce object is a selected product category.

15. The process of claim 8 the step of capturing a look and feel description comprises the steps of:

i) receiving an identification for an example page from the host website;
ii) retrieving the example page via a communication link to the host website; and
iii) identifying look and feel elements within the retrieved example page.
16. The process of claim 15, wherein the step of capturing a look and feel description further comprises the step of providing an interface for an end user to edit the

identified look and feel elements.

17. An e-commerce outsourcing system providing a host website in communication with a visitor computer with context sensitive, transparent e-commerce support

pages, comprising:

a) storing means for storing a look and feel description associated with a host website;
b) communications means for allowing the system to communicate with one or more host websites or one or more visitor computers;
c) look and feel capture means for capturing a look and feel description associated with a host website and for storing the captured look and feel description in the

storing means;
d) link generation means for providing the host website with a link for inclusion within a page on the host website correlating the host website with a selected commerce

object; and
e) link activation means for serving an e-commerce supported page via the communications means with a look and feel corresponding to the captured look and feel description of the host website associated with the provided link and with content based on the selected commerce object upon receipt of an activation of the provided link via the communications means.
Thanking you,
Best Regards,
Shuvayu
MarketRaise Corp.

[Keith]

my brain just exploded

[drivetowin]

OK so where have you cut and paste from today

[Adeel]

its too early to read it.. doznt make sense to my senseless mind

[scifind]

May help if you state:
a) Why this information may be of interest
and
b) a link to the original article.

Then this thread may have had an interesting discussion behind it and not just a 'spot where this guy copied this stack of text from'

[hpops]

What the juddering hell is that.
I have absolutely no idea what any of that means.
What on earth is going on here at the moment? The lounge in particular is full of oddness of all sorts - maybe its just me and I'm behind the Sigma?
slowly.....drowning.......heeeellllppppp

[Supercod]

My guess is this is text from a patent pending for some process used commonly on the web but that someone is claming the patent for. Probably in the USA.

[axod]

A simple search on google for the title brings up:

http://www.freepatentsonline.com/6629135.html

It's obvious patent talk though (Why say in a couple of sentences what you can string out into 20 pages).
No idea why it's of interest though... I'm sure there are hundreds of patents around affiliate marketing. The question is does anyone actually try to defend theirs, or really want to go about attacking other companies that they think infringe their patent... Then there's the question as to if any of the patents would actually stand up if tested. Sometimes patents are just made as a way to secure more funding....
Investor: "Do you have a patent though?"
Startup: "Sure"
Investor: "OK here's the money!"

[hmc]

not sure that it will be usefull for common affiliate marketer or I'm wrong?

[pistol101]

Shuvayu - please stop spamming us, i've had so many of your emails.

[10k]

How to spam lesson 1

Find a message board that looks targetted to what you 'do'
Post a load of random stuff to get your post count up
fire off a load of pm's and emails to everyone on the board about your 'service'

lesson over

[stevenm]

Ditto Pete!