Cashback sites - the future of affiliate marketing?

[Sinbad]

With cashback sites becoming increasingly popular, how do you think this will affect the future of affiliate marketing?

For example will regular sites see a decrease in sales as more people purchase through cashback sites?

Also some sites pass on 100% cashback except for a small yearly admin fee, is this really a profitable setup?

What do the merchants make of cashback sites?

[csn]

I think cashback sites are a fad.

Something new will come along and we'll all jump aboard that.

With companies such as Sainsburys doing it, it has become the norm, just as blogs are now the norm over static content.

[shyguy0507]

i'm not so sure it's just a 'fad', after all it's money off your online shopping a bit like a loyalty card from tesco or like the nectar card (and online related program).

As the cashback sites add more functionality like price comparison etc i think they will have a long life ahead of them, i don't think they will crush all other aspects of affiliate marketing but i do think they will remain a solid model in the affiliate marketing world at least for those sites that users trust.

At least that's my 2p

[mallyord]

I've been looking for a cashback type script for a while. I'm surprized with some merchants that allow cashback sites to be affiliates as some commissions are actually worth more than the cost of the product.

[Paul Wright]

There's some interesting stuff hapenning in the states at the moment which have taken cashback/reward sites to the next level. As of yet i haven't seen anything like it in the UK. I don't think cashback sites wil fall over anytime soon but to be the best of the bunch you'll certianly have to offer something different than what's currently out there.

Paul.

[Adeel]

Originally Posted by Paul Wright There's some interesting stuff hapenning in the states at the moment which have taken cashback/reward sites to the next level. As of yet i haven't seen anything like it in the UK. I don't think cashback sites wil fall over anytime soon but to be the best of the bunch you'll certianly have to offer something different than what's currently out there. Paul.

wt interesting stuff happening wid cashback sites in USA?

[tomraffe]

Obiously too interesting to let us know...

[zinc]

Originally Posted by Paul Wright I don't think cashback sites wil fall over anytime soon but to be the best of the bunch you'll certianly have to offer something different than what's currently out there.

I agree with Paul

[mallyord]

I think he may be on about agloco

That promises (when running) to give you a share of all earnings received when your surfing the net.

I remember rpoints tried introducing a tool bar that recognised if you were on a site with cashback available. I don't think at the time the software was available to do it though..

It looks like agloco will offer a share of everything including google adwords etc

[xlteam]

Weren't they doing that years ago with something called All Advantage?

So long ago I forget the name.

[Junije]

Man, those were the times when Alladvantage was up and alive...many people made some seriuos cash with it...