can't talk for music but can give you a little insight for movie trailers....
few offer affiliate opportunities, however if you can build a large portal then movie companies will pay a tenancy or CPM to advertise to increase their SOV (share of voice)
you need to contact the PR/Ad agencies who manage the campaigns for them and get on their PR lists so you can gain access to trailers etc as soon as they are released.
go for the major studios first, I can tell you digital-outlook.com manage campaigns for BVI/Disney
hope this helps
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