Marketing a Football related site

pintofmilk · 02-07-07

I am launching a new football website in 3 weeks time. The site will be an affiliate, not a merchant.

I want to hire an online marketing professional who loves football to promote the site. On-site optimisation is largely taken care of and we have a viral game ready to go. We need link building with appropriate football sites, PR to get the site in the papers, promotions (e.g. sponsorship of fantasy football leagues), etc. Revenue share with larger football sites is also an option.

Does anyone know a football loving marketeer worth their weight in gold?

Thanks,
Ben

Subsidesports · 02-07-07

Hi Ben,

I work for Subside.co.uk we are an online football retailer, if you need any help on this or a few ideas, feel free to send me a PM and I will get back to you

Cheers,
Simon

Jenny · 03-07-07

Hi Ben
Funware look after the affiliate program for Justsocca - predominantly suppliers of football boots and equiptment - may be able to help with some sites to contact re link exchange. Drop me a PM/email and I will give you a call.
Best
Jen

Gavinio · 03-07-07

Is the same one that was in the NMA this week?

pintofmilk · 03-07-07

BTW, when I say "hire an online marketing professional" this doesn't have to be an individual - it could be a cost efficient marketing agency.

hero · 03-07-07

your post doesn't specify if you are looking to add more merchants on your site, as well as hiring a marketing person and striking link deals, is this something you are interested in getting information on?
thanks

pintofmilk · 03-07-07

The site mixes football and travel. It won't do anything related to football tickets, shirts, results, fixtures, opinions, etc to keep options open to partner with sites that do offer these items. Relationships with Justsocca and Subside are both possible (Jenny and Simon I will contact you soon).

Hero, we are not looking for any more merchants.

My goal is to find a marketing guru who can:
- SEO and link build
- establish partnerships with appropriate sites
- run PR campaign and get the site launch noticed
- and do all this on a shoestring budget / revenue share

Ben

SurrealMcCoy · 03-07-07

Hi Ben,

Jim from GET ME IN here. We are a ticketing marketplace that specialises in premier seating and sold out events. Nothing is sold out, not even El Gran Classico!

Obviously, in the close season there's not much in the way of ticketing happening. However, as soon as the major European leagues announce their fixtures (TV revised fixtures) we will have availability.

Let me know if we can assist with bespoke creatives or anythign else. Oh, we'll also have all the matches available via data feed of your choosing.

J

pintofmilk · 09-07-07

Bumping this one to the top!

Still looking for a football marketeer to get a new site to the top of the rankings, in the national press and set up partnerships.

getvisible · 10-07-07

Hi Ben,

I'm involved with a PR company called Pazang who should definitely be able to help with the PR side of it - and the SEO stuff would be of interest.

The main office number is 01625 441 616 and Tanya is the person you should speak to. Or you could just PM me your details ...

Lee

millionpoundlake · 10-07-07

Hi pintofmilk

Why not inject your business/site into Million Pound Lake.

The SEO would be solved instantly. A mention of Million Pound Lake is on page 1 of Google six times (10th July) and www.millionpoundlake.co.uk is currently in top place on page 1 of the MSN and Yahoo search engines.

A good PR company should find it easy to promote Million Pound Lake as a brand name because it is easily remembered.

Please contact me if you or anyone else can do something with the Million Pound Lake name.

Kind regards.

Rob
Million Pound Lake
www.millionpoundlake.co.uk