Re: Serious question for the Pros...dare you answer!
Don't create a site based around good potential keywords with minimal competition only to find that its not a product most would buy online (don't ask!)
Make sure there are plenty of merchants on affiliate schemes for the products you are launching, as if one drops out of a scheme, do you have a backup, and likewise, give the consumer choice.
Keep an eye on your advertising spend (PPC), it can get expensive very quickly.
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Ian D.
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