Personally I think it sounds like a great idea. Facebook ads are, in my view, a poor idea because users aren't interested in ads whilst they're interacting. But a business page - people will interact with it. A lot of businesses used MySpace, some better than others. I'm a fan of a MySpace page by a tshirt company which had YouTube videos and more interactive, interesting content than call-to-actions or selling stuff. I reckon these Facebook pages could go down quite well, and I definitely reckon they're more cost-effective than Facebook ads. It would just need someone creative to control the content and make it enjoyable and interactive to really succeed.
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