How can I increase my Amazon Sales?

[ps2home]

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I want to increase my Amazon sales for my PS2 gaming website, but not having much luck..

Can someone tell me what im doing wrong, or what I can do to imrpove it please..

The site is ps2home - ps2 home - the official home of Playstation 2 for Cheats, Hints, Reviews, Previews, Hardware , Charts,FAQ and loads more for all ps2 Playstation 2 users and gamers. thanks!

[stevebrowne]

what kind of conversion rate are you getting?

[wackimonki]

Yes, what's your traffic level, number of clicks on ads, conversion rate.

I have been promoting Amazon stuff via Adwords with some success recently. See this thread.

[ian]

Get rid of the light grey text on black background combo. If I hadn't been looking to review the site, I'd have hit the back button within 5 seconds of squinting at the 2nd level navigation or thereviews pages.

Look at linking the 'new release' images on the home page to the review pages, and add a buy it now links in the reviews.

The homepage 'featured games' widget tries to use popups which are probably blocked by a large % of people now. If visitors have to work too hard to do something on any site, they'll give up and go somewhere else.

Not sure if its possible with amazon links, but try to tag the different types of creative so you can see which links people are using to get to Amazon. You can then analyse what works and what doesn't. The site is quite busy so if you can see which creatives aren't being used, you can get rid of them and have cleaner layout. This should allow your visitors to read what they want to without too much distraction.

Good luck.

Ian