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Thread: Percentage of Clicks SEO -vs- PPC

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    pav
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    Does anyone have any trustworthy data on the percentage of clicks of SEO –vs- PPC

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    Percentage of what exactly? Conversions, hits to a site etc...?

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    pav
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    Hi Ian,

    Percentage of clicks from impressions. i.e. CTR - what is the most popular of the 2

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    this may be of some help Eye Tracking Studies: Eye Tracking Whitepapers from Enquiro Research

    the first 6 or 7 ppc & seo results on the left are very popular, then the top 1 or 2 ppc on the right & the rest of the seo listings.



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