I seem to spend half my life scripting and distributing Press Releases and can say that they can be highly effective if done right.
There is a real art to it, however. Don't churn out those drab Press Releases like most companies do saying how wonderful they are; in most cases, nobody will bother reading them.
Also, rather than just spamming the Press Releases out to hundreds of places, it is better to be lazer focused and send them to specific people at the most relevant newspapers, magazines, websites etc. I try to tweak each press release to make it suitable for the target (British English/American English, high brow/low brow etc.). Follow up with a phone call a week later.
Here is a list of some free Press Release sites. I use some others as well, depending on the vertical of the product/service.
I would recommend you upgrade to their premium services to get more exposure.
And, in response to your enquiry, yes PRWeb is generally worth it... but be careful to read all the instructions and optimise everything to get maximum exposure.
Thumbs up to these blokes for compiling the list.
PRWeb - PRWeb: The Online Visibility Company (contribution required)
PR Urgent - PR Urgent News - Free Press Release and News Distribution
PRLeap - PR Leap: Press Release Distribution to Search Engines -
PR Newswire - PR Newswire - news distribution, targeting and monitoring
PRWeb Direct - PRWeb Direct Press Release Newswire -
TheOpenPress - The Open Press - Free Press Release News Wire
Free Press Release - Free Press Release - Online Press Release Distribution Service
Pressbox.co.uk - pressbox - free press release distribution and news - press store - copywriting services
I-Newswire - Free Press Release Distribution Center - I-Newswire.com
PR Free - PRFree.com Free Press Release Distribution and Writing Service
OpenPress - www.openpress.com
Soft Press Release - SoftPressRelease.com - Press-release distribution to computer publications
Market Wire - Marketwire: press release distribution, newswire, public relations, investor relations, breaking news, media monitoring
URL Wire - URLwire.com - Attracting Editorial Links and Publicity for Web Content Since 1994
Web Wire - WebWire | The First Internet Press Release Distribution Resource | Established 1995
EMediaWire - http://www.emediawire.com
BusinessWire - Public relations, press release distribution, investor relations, SEC filing | Business Wire
PR 9 - Free Press Release Submission, Distribution Service | PR9.NET
PR Inside - Free Services for PR :: News :: Press Releases
Canada Newswire - CNW Group
Press Release Network - http://www.pressreleasenetwork.com
P.S. You may find this site useful, which has Press Release samples and tips.
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