Agreed.
But a sticky site can still have shop window elements.
Build a remarkable site, with great content in a niche, something you feel passionate about. BUild a user base, using forums or a newsetter.
While your watching you bank account grow slowly, get some quick cash, by building shop window landing pages on your sticky site, and send PPC to it.
Of course, with PPC shop window landing pages, you want the user off your site and onto the merchants, but you may get some sort of halo effect for your site:
user searches red widgets > lands on redwidgetexpert.com/landingpage > user goes on to buy a recommendation > goes back to see what redwidgetexpert.com is all about
Referall marketing is a nother big thing. BEcoming an expert in a niche and recommending it personally... I think videos, user reviews and more social type media will become more important in 2008 too.
we will be pushing hard to get our brand out there for 2008, along with some powerful niche product sites that link into the main website.
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