My tip for this thread would be to not assume that everyone like you, and to experiment.
I`ve found things that I think look absolutely awful and would drive me away from a site, actually convert very well with a large percentage of the general public.
Great big buttons, with clashing garish colours for example. I think they look awful, but tried them after seeing them on another affiliates site who I knew was getting good results. And what do you know, conversions went up![]()
So try different things, even if you think they may not work, you`ll be suprised what does...
(Also, and very importantly, keep logs of your progress. Keep backups of all your pages, and record the effect each had on sales. This will allow you to build a page with the best bits overall, and also just as importantly to roll back if one of your changes decreases sales. You`d be amazed at the number of people who try something, find it doesn't work, but can't remember exactly how things were to roll back)
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