Help with creatives

[block19row13]

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we are currently getting our affiliate campaign together and i need to createthe banners.

our affiliate company have given me 12 sizes to supply:

300 x 250
180 x 150
468 x 60
234 x 60
88 x 31
120 x 60
120 x 90
120 x 240
125 x 125
728 x 90
160 x 600
120 x 600

i was wondering if anyone could supply me with some do's and dont's of what to include in these.

many thanks

[deadgoodundies]

One of the does would be don't just created animated banners also create static banners

[block19row13]

so a mixture of both?

thanks

[Greavsie]

I think that would cover it; but remember most of your revenue generating affiliates will be using the text-links most probably!

I am not sure what all affiliates would say, but I would rather a variety of the same sized banner i.e. for a fashion merchant i would like individual banners for bags, shoes, mens, women, accessories, offers and a general. Most merchants use the same banner in different sizes; but the site is about a niche product then the banner is ok but not ideal.

Likewise with text-links; the more variety available the easier it is for an affiliate to drive a user to the right section of your site and more likely it is the user will buy something.

I'm not sure what deadgoodundies offer; but i'd want links to the brands. So i can create a Calvin Klein page promoting their products, rather than just a generic page for the merchant.

It might just be me though.