What does a Closed PPC policy mean?

[internet-laptop]

Hi,

Currently, I have joined a merchant program with the following PPC policy:

"Closed PPC policy"

What does actually "Closed PPC policy" meant?? Is it meant there is not restriction and I have the freedom to bid whatever keywords I want, including their brand name?

[Shane]

No It means the exact opposite of that, their policy is a CLOSED.. not open

you may want to email them to check specifically what is not allowed if they do not specify this exactly.

[findlite]

This is when a merchant either:

- Operates their own ppc account and doesnt want affiliates operating one.
- The merchant allows a "closed group" of affiliates to operate a ppc account but no one else. The closed group is normally made up of the top 5 converting affiliates who service a particular merchant/product.

Basically if your name aint down you cant ppc to that campaign

[hero]

closed ppc means that you are not allowed to use the merchant's url as the display url for you to send ppc traffic directly to them. The ppc statuses are:

*Open: no restrictions for paid traffic
*Restricted: specified keywords are not allowed to be used by affiliates, be that in combination with the merchant url or the affiliate url
*Closed: the display url cannot be used

The closed ppc can also include restrictions in keywords, which will be specified separately.

Hope this helps
thanks

[bapages]

Are you looking at a TD programme?

[internet-laptop]

No, is not with TD. As a matter of fact, the programme is with webgain. I am great to see the response from webgain "Hero". Thanks for your clarification.

[bapages]

In that case it seems a very open to interpretation where as TD has a meaning that you cannot even mention the TM term in you ad never mind keyword!