Google: Important Change to URL Policy Enforcement

[Affi Liate]

Anyone know when this first appeared in Adwords accounts?

Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their Destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

I'm just reading the small print.

Will this present a problem for anyone?

Just curious...

I'm still not clear (from the terms) if this affects existing campaigns...

If it does I can see a few Reggie Perrins on the horizon...

Aff.

[Rich]

See thread here: - URL Policy Enforcement

[Frostie]

Affili, I noticed it on Friday and was meant to post it here, but forgot. From the way I read it, it applies only to new ADS. Therefore any new campaigns will be affected, and any existing campaigns where you introduce a new ad.

I guess it will affect anyone who PPC's direct to a merchant as, according to this, it will not be allowed to go via any 3rd party for tracking. Those PPC'ing to a landing page, I presume, will be OK.