Re: PPC Landing Pages - does duplicat content matter?
From what i`ve seen Google looks more now at your site as a whole, rather than just at the landing page.
Because of this, I would try not to generate duplicate content where possible. It does take extra work, but because the english language is so varied there are several ways of saying essentially the same thing, and this is enough to keep Google happy.
With the recent Google slap situation, I would do everything possible to make sure the landing page and site is the best it can be, I wouldn't scrimp on anything. You've got a much better chance of it lasting and doing well that way.
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