Just trying to find out how many people rely on PPC for their AM activities. If worst came to worst and Paid search ceased to exist how many of you would be up s**t creek!
My stuff is all SEO based, when launching a new site I run a couple of campaigns but rely heavily on SEO for the sites future.
If you know what you're doing and/or lucky then PPC is a quick way to the top but a risky model, on the other hand SEO takes forever but is much more secure and if Google does slap your site then you have thousands of keywords to use for PPC.
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