IAB AMC Chair Ben Wood Joins Tradedoubler?!

[tomj]

Ben Wood the managing partner at Vizeum who was recently appointed chair of the IAB AMC has been appointed UK MD of Tradedoubler.

This a good or bad thing?...cant decide!!

News | Vizeum's Ben Wood joins TradeDoubler - NMA

[channel5]

If he can do anything to improve Tradedoublers awful client services and suspect tracking systems then he'll be welcome.

Sad to see how what was once the best network languishing so badly.

[Matthew Wood]

http://www.affiliates4u.com/feeds/14...wood_as_uk_md/

Has to be a good appointment in IMO, a man with credentials, wide experience and good knowledge of the sector.

[3wdl]

Originally Posted by Matthew Wood http://www.affiliates4u.com/feeds/14...wood_as_uk_md/ Has to be a good appointment in IMO, a man with credentials, wide experience and good knowledge of the sector.

He did say when he did his IAB thing a few months ago that he didn't know anything about affiliate marketing, so guess he has leart quite quickly!

It's a good thing for Tradedoubler (they need it at the moment) but potentially a bad thing for the IAB, one of the reasons Ben was picked was because he WASN'T part of a network!

[tomj]

Originally Posted by 3wdl , one of the reasons Ben was picked was because he WASN'T part of a network!

nail the head hit the on mr little

[D-Mac]

Originally Posted by 3wdl He did say when he did his IAB thing a few months ago that he didn't know anything about affiliate marketing, so guess he has leart quite quickly!

lol, that just improved my day

[Shane]

Originally Posted by 3wdl He did say when he did his IAB thing a few months ago that he didn't know anything about affiliate marketing!

umm sounds like one of those cabinet minister scenarios where they know nothing about health, sport, finance etc. and end up in charge it for the whole country.

Good luck to him though, am sure he has a wealth of transferable skills and will get on fine

[8601cam]

My congratulations go to Ben and Lara on their new appointments at Tradedoubler. Both come with proven backgrounds and whilst their knowledge of affiliate marketing may not be on par with others (for the time being) they do bring a willingness to listen, learn and adapt. A welcome skill in any organisation let alone TD.

It's another testament to the growing emphasis placed on Affiliate Marketing when high calibre individuals like this are tempted away from their existing media channels.

Regarding Ben's appointment as IAB Chair, I would hope Ben can see out his tenure, he has more than enough character and I really don't see this as a conflict of interest. If anything this is probably more of a handicap for TD (as we found when David Hall was Chair), as there is greater emphasis to be totally fair. He's done a sterling job so far and there's no reason why that won't continue be the case.

Plus it was hard enough first time round to choose someone who didn't have a conflict of interest

Mark

[drivetowin]

If Ben manages to do as much for Tradedoubler as he has done for the IAB since his appointment then Tradedoubler's troubled days are behind them.

Congratulations Ben on your new role - so now you've got two new babies in a few months!!

Although I have only known Ben personally for a few months, my gut feel is that he will not allow Tradedoubler to influence his decisions in the IAB - true only time will tell but at the moment I'm not concerned by his new role.

[muto33]

If you've got a traffic warden sat next to you in the car - are you going to park on double yellows ? - probably depends on your relationship with with that person.

I can think of one on-line Company that cleaned up it's advertsing/marketing act after getting a big contract with a Government agency - they really had no choice, but are better for it 'ethically'.

[Matthew Wood]

Originally Posted by 3wdl He did say when he did his IAB thing a few months ago that he didn't know anything about affiliate marketing, so guess he has leart quite quickly! It's a good thing for Tradedoubler (they need it at the moment) but potentially a bad thing for the IAB, one of the reasons Ben was picked was because he WASN'T part of a network!

lol, that made