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Old 03-07-08
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  Next | Affiliates bidding on brand

Hi All,

Managing the Next campaign we find ourselves regularly having to remove affiliates from the campaign for breaching the terms and conditions and bidding on brand name terms when they shouldn't be.

In the Ts and Cs it clearly states : "Please ensure that you DO NOT bid for Next brand or brand+generic related keywords across all search engines. This includes the Next trademark, brand name & brand name misspellings. Affiliates must also not bid on competitor terms or misspellings."

It is disappointing that affiliates consistently think that they can get away with this activity. The reason for this post is to make it known that we do actively monitor this hopefully discouraging people from attempting to do this in the future.

Please feel free to get in touch with me to discuss this, or if there is anything that you are unsure of please speak to:

Fiona Hammond - i-level

Roz Fenwick - buy.at

Paul Brown - Affili.net

Thanks,

Matt

Matt Bailey
Head of Affiliate
matt.bailey@i-level.com
IM: mattbailey811@hotmail.com
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Old 03-07-08
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  Re: Next | Affiliates bidding on brand

its a no brainer to stop it and ive said this to several people.

Remove any remaining scummy affs and then bid on the brand yourselves but DONT overwrite aff cookies.

Easy.

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Old 03-07-08
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  Re: Next | Affiliates bidding on brand

Quote:
Originally Posted by mattb811 View Post
It is disappointing that affiliates consistently think that they can get away with this activity.
The sad truth is that on the whole there are plenty who do actually seem to get away with it, time after time after time, I've know of one guy who's been flouting about 15 merchants in one sector for over two years now, the two main networks involved know full well what he's doing, yet there he is.. still doing it 2 years later ! what message does that send to eithical affiliates !?

So in reality there's no downside to it for some guys, usually the worst is a slapped wrist for maybe every £25k banked, a quick appology email, wait a week or two and back in business.

I'm not saying all networks are complicit in this, far from it some are like bloodhounds but others are like lazy labradors and only do anything when kicked up the a$$ off their merchants.

It's good to see you guys proactively policing Next's brand if that's what they want, some agencies seem not to be even aware what happens on their brand's space nevermind do anything about it.

I don't think networks punsish those hard enough who repeatedly flout T&C's, just kicking them off isn't enough, their commissions should be wiped totally, even the full account's commission if the're is indisputable proof of persistent and widespread abuse (i.e. rampant brand bidding across multiple merchants against their T&Cs with keyword referal proof logged) or it's a smack in the face to those affiliates who do try hard, don't brand bid without permission and are ethical.

Just kicking them off without wiping commissions it's like a taking a card cheat from the table, handing him his big pile of winnings and escorting him out the door, for him to move to the next no risk "cashino" with an even bigger pot to start playing with, there's no risk involved in that scenario just a case of how long can they play till they run out of venues and have to start a new company.
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  Re: Next | Affiliates bidding on brand

Quote:
Originally Posted by Shane View Post
The sad truth is that on the whole there are plenty who do actually seem to get away with it, time after time after time, I've know of one guy who's been flouting about 15 merchants in one sector for over two years now, the two main networks involved know full well what he's doing, yet there he is.. still doing it 2 years later ! what message does that send to eithical affiliates !?

So in reality there's no downside to it for some guys, usually the worst is a slapped wrist for maybe every £25k banked, a quick appology email, wait a week or two and back in business.

I'm not saying all networks are complicit in this, far from it some are like bloodhounds but others are like lazy labradors and only do anything when kicked up the a$$ off their merchants.

It's good to see you guys proactively policing Next's brand if that's what they want, some agencies seem not to be even aware what happens on their brand's space nevermind do anything about it.

I don't think networks punsish those hard enough who repeatedly flout T&C's, just kicking them off isn't enough, their commissions should be wiped totally, even the full account's commission if the're is indisputable proof of persistent and widespread abuse (i.e. rampant brand bidding across multiple merchants against their T&Cs with keyword referal proof logged) or it's a smack in the face to those affiliates who do try hard, don't brand bid without permission and are ethical.

Just kicking them off without wiping commissions it's like a taking a card cheat from the table, handing him his big pile of winnings and escorting him out the door, for him to move to the next no risk "cashino" with an even bigger pot to start playing with, there's no risk involved in that scenario just a case of how long can they play till they run out of venues and have to start a new company.
Well said!
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Old 03-07-08
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  Re: Next | Affiliates bidding on brand

It's very simple. Ban them from the NETWORK.

They breach, they get twat*ed. (Occaisonal unintentional mistake aside).

Like Travel Pixie said "no brainer".

Brand bidding is for monkeys anyway.

I can make more from dreaming up ideas while I'm making a smoked ham and mature cheddar cheese sandwich.

Aff.
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Old 04-07-08
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  Re: Next | Affiliates bidding on brand

Just to confirm, if discovered then we will insist upon the affiliate being thrown off our campaign and we will recoup any commissions paid out.

Shane - Very sound comment as always, now if only there was some kind of tool that could monitor this kind of thing...
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Old 05-07-08
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  Re: Next | Affiliates bidding on brand

lol funny you should mention that Matt.. cough.. BrandWatcher - Home of Brand Watcher Keyword and Trademark Monitoring springs to mind
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