Welcome to A4u
Firstly, I think a number of licenses are only needed if you are considering data collection, I'm not a financial buff but I think the guys at The Affiliate Marketing School - Home may be able to answer your questions better, they deal a lot with the financial side of affiliate marketing and data collection. If you are just considering sending visitors to a merchant then no licenses will be needed, only by the people collecting the data will need it.
You could start with a blog if your talent lies in writing, Wordpress is by far the most popular and easy to setup, however in both PPC and SEO finance is a highly competitive market, but that doesn't mean you cant be successful at it. If you are new to affiliate marketing and content creation then I would start with something a little easier with less competition, then work your way up. It seems you may be jumping in at the deep end so maybe start with a nice niche and see if you can corner a good chunk of that specific market, research the niche, research keywords/phrases, find out what people want to know and write about it, add an affiliate link or two along the way, do a little bit of SEO every now and then. You could start by simply writing reviews on products you have bought that you have been highly impressed with, or by participating on forums to find topics to discuss about a certain product line on your blog(s), add a link to your blog/site in the forum which will help with exposure and SEO, build that community at a slow and steady pace and eventually it will start to pay off.
Good luck
Terry
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