Merchant Positional Power
The following has precipitated this post :
amazon join long list of medrchants taking the p***
Grattan - Are you aware?
With the Merchant 'trend' of reducing action based commissions apparently gathering pace, what are the potential strategies for Affiliates to ensure that their position is not further eroded ?
My initial observations, as a new Affiliate in this industry, is that Affiliates are highly fragmented and have little / no positional power, and therefore, currently little / no defence in respect of Merchants choosing to reduce commission payments.
Given the current industry structure, what actions can Affiliates execute ?
IMHO, Affiliates, like in the early days of the commercial Internet, think Amazon, need to get bigger, faster !
I
am hoping that this post stimulates a positive and open debate.
Thank you.
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