Awin stats reveal that of all the "general use" prepaid cardschemes available to promote 360money achieves the highest conversion rate and EPC:

360money..........conversion = 6.87% / approval = 96.65% / EPC = £0.52
BREAD................conversion = 3.72% / approval = 100% / EPC = £0.20
APS CashPlus........conversion = 4.53% / approval = 25.57% / EPC = £0.27

Over the past year 360money have focused on five key areas which have helped us achieve these conversion rates:

  • A user friendly website where the customer can easily apply for a card
  • Minimal obstacles for a customer to get their card (they just need to let us know their name and address)
  • Easily accessible top up options when their card arrives (some cards can only be topped up with cash at The Post Office whereas 360money cards can be topped up at the Post Office, all PayPoint locations as well as major retailers such as Debenhams and WH Smith)
  • Presence in the leading retail chains such as Woolworths, WH Smith and Clintons help build trust in and awareness of our products
  • Providing 360money prepaid cards for leading brands such as Virgin Money, Western Union, Mirror Group Newspapers and Debenhams has help build further trust in the 360money brand


These changes have made a real difference to our business and we are pleased to see that affiliates are also enjoying the benefits as well through these high conversion rates and EPC’s.

All of that said, we recognise that we have made some mistakes along the way as well and I am pleased to say that we now have a cookie length of 30 days and also offer affiliates £6 per application so you no longer need to worry about long validation times.

We believe your conversion rates could be increased further by letting your visitors know just how easy it is to get a splash or Optimum card (they just need to give us their name and address) and that we will not put them through any credit checks or ask them for personal documents before giving them their card. It’s easy for your customers to get a splash or Optimum card which means it’s easy for you to get your commission!

As ever, we recognise that there is more for us to do to improve our customer offer, conversion rates and EPC’s and we would be delighted to hear your thoughts on how we can help you further.

Richard Kirk
360money affiliate marketing