.org is just as traditional as .com and .net
As such it certainly shouldn't earn you an new-namespace issues.
What I don't know is if the search engines would give any penalty for a blatantly commerce site (i.e. a web shop etc) operating on an inappropriate namespace.
If however the nature of the sites content is appropriate for the spirit of .org, then I certainly wouldn't have any issues with it.
In terms of how end users would react to search results. I'd say you if you are after people looking just to buy (and it is not a rare product) they might not associate .org with a route to them buying the product.
If however they are looking for more information before they buy or are setting out with just the intent to get information, then no problem.
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