I run a site that rents video games to consumers for a fixed monthly subscription payment and am looking to set up an affiliate scheme. Unfortunately, I know very little about Affiliate Marketing!
Can anyone give me a few basic pointers regarding:
Own in-house program vs established network (ie Commision Junction, PaidOnResults etc)
If Established Network which one or ones?
If in-house, what is the best way to attract/find affiliates?
If in-house, what is the best way to attract/find affiliates?
I can answer this bit. Generally make their life easy, send them e-mails with ready to go offers with their aff code in, post here regularly about new offers, send out interesting e-mails with content they can use on their sites, offer them decent rates for promoting you, make sure your tracking works well and pay them regularly and on time.
As an affiliate I am not an expert on which network a merchant should use, but I can tell you that for instance paramountzone.com runs their own affiliate programme, so you might get some ideas by looking at their programme.
Also, here's a list of UK networks in case it's useful:
Linear Mode
