I'd use wordpress for a first site.
Costs
Wordpress - FREE
Themes - FREE (1000's to choose from)
You can customise the themes by simply changing the header image, which you can find a good designer to do for less then $30.
Also, wordpress is seo friendly in code, rather then most "site builders", and it's very easy to use.
Although for html based sites i use dreamweaver, which is very good, but cost me around £450!
Hope that helps,
Haynesey
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