The Sun & NOTW join the cashback party

[castillo17]

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Not sure if this is the right place to put this, but I thought the affiliates on here may be interested to know that White Label Cashback has recently created a white label for both The Sun & The News of the World, who have a combined readership of 6.5M! :tup

Good news for them and will obviously boost the reputation of the cashback marketing model in general.

Here is the Press Release that announces it:

The Sun & News of the World launch white label cashback platform

Submission Technology today announced a partnership with The Sun & News of the World to power a white label cashback solution for their readers.

White Label Cashback will provide The Sun and News of the World with a bespoke cashback platform, allowing users to save money whenever they interact with over 1500 participating retailers.

White Label Cashback provides its partners with a proven business model, offering consumers a genuine value add, while securing a valuable new income stream for its partners.

Neil Durrant, Co-director of Submission Technology, was delighted with the deal. He said: “We are excited to work with News Group Newspapers. They certainly have the media reach to expose ‘cashback’ to a mainstream audience and will provide the cashback model with its biggest promotional platform yet.”


Details of Submission Technology’s White Label Cashback solution are available at White Label Cashback - Homepage or call Submission Technology on 0207 183 1653.

[Paul Wright]

Congrats to the guys and girls at Submission Technology on what is clearly a top result for them.

There are so many big players in the cash back sector now, quidco, airmiles, nectar etc each with their own loyal following so I guess this will lead to further fragmentation in the sector.

Cheers
Paul

[John Jupp]

Nice result and a logical step for them to progress from just using Shop Window.

Well done on the deal. :tup

[channel5]

And this will lead to incremental sales for merchants? I think not.

[Deagle]

i thought the sun's whitelabelled cashback offering had been live for ages?

[Azam.net]

Yeah, you're absolutely right Mike. They have had one for a while, tied to a prepaid card. Now they've launched a second one. Why have only one when you can have two?

A mega-congratulations to my good friends at Submission Technology. Well done guys!

[Paul Knapp]

Yeah, you're absolutely right Mike. They have had one for a while, tied to a prepaid card. Now they've launched a second one. Why have only one when you can have two?

A mega-congratulations to my good friends at Submission Technology. Well done guys!

I think your right Azam, but I think there will only be one very soon!