Hi All,
I'm trying to figure out some kind of benchmark for click-thru and conversion rates and would welcome feedback on the average performance achieved by other sites.
Average rates for sites I'm working with seem to be around 64% click-thru (from affiliate site to merchant site - average across all forms of link) and 0.6% click-thru to sale conversion.
Good, bad, indifferent?
Thanks
Iain.
Iain,
I am currently looking for the same kind of information and have come across this article from eMarketer which I find is a quite useful source of information.
Interview: Valuing More Than Just Clicks - eMarketer
Hope it helps and if you have any other info I would be interested.
Regards
Johan
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
LinkBack URL
About LinkBacks
Reply With Quote
Bookmarks