I'm trying to figure out some kind of benchmark for click-thru and conversion rates and would welcome feedback on the average performance achieved by other sites.
Average rates for sites I'm working with seem to be around 64% click-thru (from affiliate site to merchant site - average across all forms of link) and 0.6% click-thru to sale conversion.
I am currently looking for the same kind of information and have come across this article from eMarketer which I find is a quite useful source of information.
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