Press article from the get2gether

I would love to know how he came to this conclusion:

"Interestingly, this form of online marketing is not seen as a threat to other areas, such as advertising. The staff responsibile for affiliate marketing do not need to compete for budgets with advertising or email marketing, since affiliate marketing is totally self funding"

But you need to have the budget in the first place!

Helen

Hello Helen

Where was this published?

- Neil

Marketing Week on 25th June 2003

H

Mmm. I have to say that frankly I'm surprised. The 1st event coverage gave credit where credit was due. Knowing how hard the pair of you worked to put it together, I find it shoddy (to say the least) that all the press/publicity seems to have been hijacked by various third parties who have (IMHO) *zero* right to any of the credit. You've been 'stitched up like a pair of kippers'.

Helen and Neil, we all appreciate everything you did to make the get2gether a success, and sincerely hope you don't take this insult to heart and stop trying...

It's always tempting at a time like this to spout the old 'deadlines had to be hit, the article length needed to be trimmed, the dog developed a hernia' etc etc, but this is simply outrageous.

And by the way, a British Tennis player won a game last night. And it was all down to my cheering at the TV.

Really.

Chins up dudes.
Best
JaJa

If you ask me any publicity (that's good news) is good publicity for affiliate marketing no matter who is getting the credit. More people that know about affiliate marketing equal more merchants and more affiliates and that equals more choice for affiliates and more money plus merchants will see rise in sales as more new affiliates come in.

Good all round if you ask me, but you didn't so I will shut up now LOL

Disappointing Neil & Helen didn't get a lot of credit for their enormous efforts for organising the event.

But it was very encouraging quotes from the aforementioned merchants, who have embraced affiliates as their "virtual sales force".

10% - 25% of online sales is very good, this will no doubt only increase.

It's still news

Well done to Both of you!

Jess

JaJa - trade press isn't interested in who organised the drinks, the venue or which cab firm took the people home. Marketing Week is interested in copy that engages their readers - and nothing else.

This is good positive coverage from a widely read Marketing journal. Marketing Week is a client-led magazine, so it isn't really interested in agencies point of view (that includes Neil and Helen and intermediaries like most of us affiliates for that matter), it is interested to hear what the big brands are saying - and so are their readers. And the big brands are saying this is a business to be taken seriously.

I'll be doing my best to get follow-up on this and so should you, but in the first instance be grateful for such a great bit of coverage.

Hi Old-timer.

Glad to know you found it so positive - presumably this means *YOU* will be 'organising the drinks', and 'lining up the cabs' for the next one, as I get the feeling that Niel/Helen won't want to be @rsed anymore.

Best
JaJa

JaJa,

I get the feeling that Niel/Helen won't want to be @rsed anymore.

I wouldn't worry about that, sure they don't really care to much and besides Helen works for Wheel and they do say in the article.

held at Kensington Roof Gardens and hosted by new media agency Wheel.

So she did get a bit of indirect press, if her bosses are switched on kind of people they will know she is very valuable to them in the affiliate side of the business and will be making sure they try and keep her as it becomes a bigger revenue maker for them, well I would

JaJa,

The fact I didn't get a mention in the article is of no concern to me at all.

I already got my ego trip from those that mattered...ie. those in the room. Had some fun, did some business and had a chance to promote my new offerings which marks it up as a success in my book

No doubt Helen and I will collaborate on another event soon.

- Neil

JaJa - I've already gone on record as thanking Neil and Helen for all their efforts. I think their ambitions and agendas ranged a little bit beyond a mention in the press coverage.

Fair enough.

Glad everyone now seems to be happy.

Best
JaJa