I tend to use the keyword tool and I find it approx 50% correct (in the way I calculate things)
ie it shows terms as 16k searches a month and I am number 1 for the phrase and I get approx 8k visitors a month for the phrase, so I tend to use that as my own personal average.
Best way to do it is to look at the figure and divide it by a quarter and if there is still a large search qty, then it is a good one to go after. This way you won't be disapointed by lower traffic levels
Just IMO of course
Cough DVD cough![]()
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