“The merchants I promote don’t offer Video banners”
“I prefer to use standard 468 x 60 or skyscrapers, there’s no room for these creative’s (typically around 300 x250)”
“I don’t feel they will be as impactful as a standard animated .gif or flash banner”
“They are too long to watch”
“I have tested them and received very few clicks”
“The merchant didn’t add volume control, or a mechanism to pause/restart”
“I don’t know how to add them to my site”
“There was no back-up .gif, so I was concerned some users would simply not be able to view”
“I don’t know where to find them within the network interface”
“If the video is for a specific product, I don’t want to have to keep replacing when the deal expires”
“The videos are too specific, id prefer a more general advert about a promotion or sale”
