Basically they need to be sure that the leads you are generating are not just spam leads which would then upset the merchant. They have a duty to see how you are doing it, if it is obvious then they will work it out for themselves but if you are generating leads that just could be generated from a bad landing page or something then they would want to know how exactly you are doing it to decide if you can continue.
I personally would not tell a single network member of staff how i am doing anything, im not here to show some poorly paid staff member how to business themselves. But then most networks would already know we only do clean business anyway so probably would not ask.
Its a hurdle thats all, if you havent done anything wrong then be honest and dont get worried.
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