How do I get lower AdWords bids?

**jbrown_gtfc** · 07-02-07

I recently started an AdWords campaign with a certain keyword requiring 25p per click for my ad to be displayed.

So I went about optimising my landing page for this keyword in the hope that this would decrease but I've seen no change.

Anyone know how long I have to wait or is there anything I can do to have the minimum bid recalculated?

JB

**drivetowin** · 07-02-07

Run the ad at 25p then after a while you should have a good ctr so the bid price will go down.

I've seen ads that were 75p a click at the start of a campaign go down to 8p a click with a good ctr - you just need time and deep pockets to start with.

**SimonDance** · 07-02-07

Try lot of different words, and work out what works for you.

Keep an eye on the cost and CTR - keep tweaking.

What is working? keep on at that, who are your competitiors? what are they doing?

Best of luck, I am quite new to ppc (6 months) and really enjoying it...

**mobillica** · 07-02-07

Can someone plaease clarify something?

I was looking at perhaps trying my hand at some poker and bingo ads....however the words 'poker' and 'bingo' were flagged up and I was unable to use these keywords.

What I dont understand is that there are 1000's of ads out there on google with the words 'bingo' and 'poker' in?

How are these accepted and not flagged by adwords?

**leaddo** · 07-02-07

I keep dabbling at this too and keep hearing the logic of a good ctr then the price will drop. If this isn't a stupid question, what is a good ctr. Are we looking at 10%, 50% or higher?

One campaign I'm running today is at 6.18%. Is that a good rate?

**Shane** · 08-02-07

"What I dont understand is that there are 1000's of ads out there on google with the words 'bingo' and 'poker' in?"

ahhh that'll be down to the mysterious.. "others can do it but you can't rule".. that google seems to have in place where some of us have to play by the rules whist lots don't ..

basically as long as you aren't linking directly to gambling content you can in theory advertise.. so if you send users to a sign up page where they then access quality content once they've taken the trouble to sign up then that should be ok.. but you aren't supposed to send users directly to any kind of content they can directly go off and gamble on ie ppc listings.. review and comparison of listings..

which is annoying as like you see.. loads are doing it... and getting away with it.. it's the same story in other sectors.. people getting way with ignoring T&C's ..

I've got a to$$er who'd double bidding on a travel term, showing two ads for the same term, and driving my bids up when it should be another user there and not him twice... I normally live and let live but he's being a jerk so I grassed him

3 MONTHS later he still has both ads live going to the same page on the same site despite one being a totally different display URL.. total and utter flagrant contravention of google's T&C's.. yet he's still getting away with it.

mate of mine was allowed to bid on a trademark, he was fighting it out with a dude who is NOT authorised, my mate's account kept gettin suspened by google for trademark infrigement even though he was authorised, yet the other dude was live 24/7 no problem.. the merchant has now withdrawn all trademark bidding and the other dude is STILL live.. the merhant is now taking legal action against him because google have still not barred him.. it's a joke

google is currently so far up it's own a$$ it must be able to taste it's own tonsils ..

**monk-i** · 08-02-07

Originally Posted by Shane

google is currently so far up it's own a$$ it must be able to taste it's own tonsils ..

I had to have a chuckle at that one mate

You just gotta love the big G with its big V's.

**Sambernard** · 08-02-07

Originally Posted by Shane

[b]

mate of mine was allowed to bid on a trademark, he was fighting it out with a dude who is NOT authorised, my mate's account kept gettin suspened by google for trademark infrigement even though he was authorised, yet the other dude was live 24/7 no problem.. the merchant has now withdrawn all trademark bidding and the other dude is STILL live.. the merhant is now taking legal action against him because google have still not barred him.. it's a joke

google is currently so far up it's own a$$ it must be able to taste it's own tonsils ..

You bet man

**HarveyC** · 08-02-07

As well as optimising your ads (i.e. lots of specifically targeted adgroups, meaning ads are relevant to users) so that CTR increases, there are other factors to the quality score.

Landing page "quality" is now taken into account. In other words, make sure your landing pages are relative to your ads. Basically, just do some SEO

**Leighlin** · 12-02-07

Hi

Before you burst your gut trying to improve Quality Score. Check this out.

If you are running links off your landing page to your merchant without any redirects then you may have a problem i.e. for some reason Google don't like this practice. Try and get an answer from them on this one coz I can't!

Recently Google doubled my minimum bids because my review page linked off to my merchant, even though my Ad matched my landing page description perfectly i.e. I assumed I would have had a good 'quality score' from my perfectly matched landing page.

So, if you are running links direct to your merchant from your landing page I would do a search on this forum for redirects before Google find you and make life even harder for you.

Slainte

**outz** · 12-02-07

The minimum bid price on Google has a lot do with the landing page quality. You can have a 10% ctr and if your landing page is bad - you will start seeing high Minimum bid prices.

To echo the last guy - Outbound links are very bad for quality score!

Also I don’t know if anyone else has mentioned this - Your minimum bid price is not only based on your quality score - It takes into consideration the entire history of the keyword and everyone else’s quality score. So in turn if previous advertisers have had poor performance on the keyword this will affect you.

**dewaylando** · 21-02-07

In relation to the Google not accepting your bids on Bingo or gambling, they have a strict policy of not allowing PPC campaigns for these sites. So strict in fact that if you are linking/advertising for a site that is free bingo then it is okay. A lot of people link to a free bingo site and then look to progress the interested people onto a paid gambling site.