Google acquire Doubleclick

**Donk** · 13-04-07

According to news.yahoo

Web advertising leader Google Inc. said on Friday it has agreed to acquire DoubleClick Inc., a top online advertising network, for $3.1 billion, beating out other major Internet players with its bid.

I wonder how that would affect the new Chief Financial officer at Doubleclick?

**Geno_AMNavigator** · 14-04-07

Yes, the largest Google purchase ever (YouTube was aquired by them only for $1.76 billion).

How do you think this will effect the affiliate marketing industry?

Geno

**hmc** · 15-04-07

now we will work for google & co

**morleymouse** · 15-04-07

Originally Posted by Geno_AMNavigator

How do you think this will effect the affiliate marketing industry?

dont think it will to be honest, but it depends what googles plans are seems very unlike them to just buy somethign and continue to run it 'as is'. This and the you tube buy basically, combined with adsense basically means you cant do anything online without being exposed to google and its advertisers in one way or another.

good, bad? dont know!

**JamesEvansSEO** · 16-04-07

Hi!

I think that's great! The Only Constant is Change, that's evolution and it happens all the time...

Now that Google has the ability to reach more verticals based on this adquisition, we should think in other ways to keep our networks competitve, with constant innovation (for example Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales there are clear ROI advantages to placing video ads), getting more efficiency, effectiveness and improving our capacity to satisfy our customers/clients...

James G. Evans

**bapages** · 18-04-07

Did Yahoo ever aquire TD at the end?

**Qui Gon Jinn** · 18-04-07

What about consumer privacy issues? Not only pertaining to this product but all the other "& Co" ones they are rolling out.

**Geno_AMNavigator** · 18-04-07

Originally Posted by bapages

Did Yahoo ever aquire TD at the end?

Not to my knowledge...

Google's entry into the race for DoubleClick is sure to infuriate AOL, who recently saw a $900 million bid for Swedish web advertising company TradeDoubler fall through after they failed to secure enough shares before the deadline... [full story published a couple of weeks before Google's acquisition of DoubleClick]