Re: 0% Commissions - H0% H0% H0% Merry Christmas (Not!)
Paul
I think you're living in Utopia if you don't believe that already happens - lots of merchants have products that they deem to be non-commissionable.
I can understand why you wouldn't want to promote a 0% product via pay per click (or even on a website where you derive most of your own traffic via pay per click) but if you have websites that derive 99.9% of their traffic from either repeat visitors or natural search (as thankfully mine do) then the marginal cost of including the 0% products on my site is in reality close to zero.
Does that mean I'm happy to have them - no it doesn't - and networks should be doing their bit, whether via product feeds or not to ensue all products and actions on a merchant site are commissionable - slightly off topic but if you want to pick up on a real loophole, pick on the merchants who sign people up for a newsletter (electronic or physical) and pay zero commission for potentially acquiring a lifetime customer - yet all networks let merchants get away with that one, but I think it's incredibly naive to think that removing them from the product feed really achieves anything. If you send a visitor to the merchant site, whether by direct ppc, ppc from a landing page, ppc to a whole website, via a content site from natural search or from a newsletter, there is absolutely no guarantee that when that visitor lands on the merchant site they will buy the product you sent them there for - indeed in my experience a significant minority either buy another product as well as the original product, or buy something complete different.
If you remove the 0% commission items from the feed, it does not remove them from the merchant site, so if you send a visitor via a 3% item, and they buy the 0% item instead, you still get 0.00 commission, regardless of whether the 0% item is in the feed or not.
I think there is a fundamental difference in approach - ppc affiliates are after a quick fix sale make me money now, content affiliates are after a loyal site visitor who will come back time and again to their website and make money, hopefully over a period of several years.
And I don't know how many times i have to say this - having them in the feed as long as their clearly identified makes it simple for everyone - if you don't want to include them on your site you have an easy way via a simple SQL statement to exclude them, likewise if I want to include them then I can......it gives everyone the choice - neither of us in that scenario is making the others mind up for them.
Equally there is a difference betwen 'pushing' a product and 'including' a product. On my website unless you explicitly search for a 0% item you won't find it - it doesn't appear in any page other than search results - but equally, if someone explicitly searches it then I would rather they find it on my site, then trot off to another site, find it there, and that customer, which I may have spent seconds, minutes, days, weeks or even months nurturing wanders off to the other site forever.
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Never argue with idiots. They just drag you down to their level and then beat you with their experience.
If ignorance is bliss then some of the people I know must be orgasmic.
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