As a customer any site that forces me to enter a login and password or any data that is not required for the transation loses me to a competitor - they get to keep me if they are the only place that has it in stock, or they are significantly cheaper than a site that does not do this.
As a retailor - my site takes the minimum (with one small exception) of data required to process the transaction, the 'option' to add a password is there should the customer want me to save their details.
As a retailor you are not in the position to 'know what is best' for the customer, that is not your place. As a retailor you should not be in the postition of collecting data because your software forces you.
LinkBack URL
About LinkBacks
Reply With Quote

Bookmarks