AOL’s Advertising.com division acquires buy.at

[Steven Brown]

I’m pleased to post the news that AOL has today acquired buy.at to complement its online marketing business Advertising.com.

The buy.at affiliate network: Press Release

Firstly there will not be any changes to the staff of buy.at and your current day to day contacts will remain unchanged. This exciting development has been underpinned by the good work everyone at buy.at has done - work that will continue to be performed in the same manner going forward. As co-founder of the business, I have been proud to be part of the journey as we have grown together with the UK affiliate market – including the investment from DFJ Esprit that has allowed us to grow our staff from 25 to nearly 70 today. I am pleased that buy.at will now have a home within a business that will continue to invest and help us grow together with our affiliate and client partners. We will continue to trade under the name buy.at as part of Advertising.com.

For affiliates, we will have the opportunity to provide additional programmes from their merchant base, whilst for merchants we’ll be able to offer the benefits of leveraging the combined resources to continue to offer innovative reach to consumers.

The purchase will permit the combined entity to have an exciting international expansion programme, especially in the US where buy.at has now operated a programme for Ticketmaster for 3 months.

This acquisition reflects the maturity, strength and growth potential of the UK affiliate market. The deal also validates affiliate marketing’s position as a fast growing and increasingly important channel in the UK and we look forward to continuing to drive that growth.

We believe this acquisition represents exciting times in our industry and want to re-affirm to you that buy.at remains absolutely focused on excellent service and all my colleagues and I are all personally looking forward to making that a reality.

Please do not hesitate to get in touch with any of us directly any one of which will be happy to discuss these exciting developments with you.


With Regards,
Steven Brown
Founder and COO, buy.at

[drivetowin]

Steven

I know we don't always necessarily see eye to eye on all things but congratulations on your news.

[Paul Wright]

Big news at Buy.at towers. Congratulations guys.

Don't go all corporate on us though will you

Blogged

Cheers
Paul

[3wdl]

Wow - congratulations on the sale.

[purple]

Wow thats a big deal well done to buy.at I remember working with you at the start when you signed up merchants like egg.

[KieronD]

Fantastic news, congratulations to Steven, Kevin, Mal, Tyson and the whole Buy.at team!

[duncanjennings2]

BAM! Now that's what I call a sale! A great start to 2008.

Seriously...Congrats to everyone at Buy.at and Buy.at Leads.

I know you've all worked incredibly hard to grow the business to this point and I've had the pleasure of working with many of you over the years and look forward to continuing to do so.

I also feel glad that the direct debit I never cancelled for my AOL dial-up is going to a good home :-)

Affiliate marketing really is all growns up.

Cheers,

Duncan

[Matthew Wood]

That's certainly news, Congratulations to Steven and the team at buy.at and buy.at leads - you guys have worked hard to build the affiliate network as it is known today.

I'd echo the comments from Duncan to say that it's always been a pleasure working with you.

Interesting times ahead - go party!

[hatmatic]

Jesus - will that mean an even bigger partying budget, or will you have to all wear badges and drink lime and soda during working hours?

seriously though, good work, congrats to Dr Steve, and the rest of the team.

Matt

[JamesGalvin]

So when does Warrick get his yacht?

Seriously, well done to everyone at Perfiliate, great company with excellent ethos.

Just hope advertising.com/AOL continue to allow you do what your good at - good luck for the future.

[RobertB]

Congrats to everyone at buy.at, especially the shareholders

It will be interesting to see where things go from here.

[Julie H]

I'm just stunned that it takes news like this for some people to post on the forum!

[mdrussell]

Well done Steve and all at Buy.at

Hope all goes well for you in the future.

[jamie]

A nice fit,

Congratulations to everyone at Buy.at and Buy.at leads!! Great start to the year and an exciting opportunity to show the world that the industry can be taken seriously..

My only question is..... Will we be able to contact any of the staff in the next week or so or will you all be recovering from a few nights boozing

[stevebrowne]

well done guys!