Finally got a reply from Google today, and here it is:
Quote:
LOW QUALITY SCORE
Increased advertising competition or a change in ad text can impact your
keyword's performance and the Quality Score. It is important to monitor
your keywords and, if you notice that they may not be performing as well
as you would like, it may be necessary to refine them or add alternatives.
Quality Score is a dynamic variable that our system assigns to each of
your keywords. It's calculated from a variety of factors and measures how
relevant your keyword is to your ad text and to a user's search query. The
keyword performance data collected in our periodic account evaluation is
cumulative. Therefore, if your keyword begins with a high Quality Score
and is fairly relevant to your product, its Quality Score is not likely to
drop with everyday traffic fluctuations. User traffic may fluctuate for
various reasons including the time of day, season of the year or current
events. However, if your keyword performs well and continues to do so over
time, this performance information remains a part of the keyword's
evaluation over time and will continue to be included with every
evaluation.However, there are no guarantees. As mentioned above, an
increase in advertising competition or a change in your ad text can impact
your keyword's performance.
We encourage you to review the following important information regarding
our performance monitor and the keyword status column:
- An explanation of how our system evaluates and uses your keyword Quality
Scores:
The Quality Score of your keywords has not been impacted by Google's
affiliate policy. Google's affiliate advertising policy states that we
only display one ad per search query for advertisers (affiliates and
parent companies) sharing the same top-level domain in the Display URL.
This policy is designed to provide a better user and advertiser
experience.
We monitor and do not allow the following:
- Ads with redirect Display URLs that automatically send users to the
parent company website. (Affiliates using unique URLs in their Destination
URL field are not affected by this policy as long as the Display URL
matches the domain of the ad's landing page.)
- Ads for intermediary bridge pages whose sole purpose is to link or
redirect traffic to the parent company.
- Ads for framing or mirroring webpages that replicate the look and feel
of a parent site.
You may wish to contact your affiliate parent company directly to ensure
that any changes to your page align with your affiliate agreement.
We appreciate your effort in complying with our guidelines.
On reviewing your campaign, 'xxxxxxx', I found that some of
your ads are violating our policy on Display URL.
In order for your ad(s) to be approved, please edit your Display URL so
that it matches your Destination URL. This policy ensures more consistent
enforcement of our affiliate policies.
After making the appropriate changes, save your ad. This automatically
submits your ad back to us for review
Don't understand the last bit, as my display url and actual url matched exactly, yet apparently this is why my ad's were banned.
After making the appropriate changes, save your ad. This automatically submits your ad back to us for review
I wonder how long the review takes?
Does this mean that there is hope for slapped domains if you make changes and re-submit your ads?
Also, in the area that I am in I see that the "display URL redirect to parent site" affiliate is gone but the "bridge page" remains. Maybe that will be gone soon too?
Maybe there is hope for us affiliates with this QS thing?
I'll get me coat...
Finally got a reply from Google today, and here it is:
Don't understand the last bit, as my display url and actual url matched exactly, yet apparently this is why my ad's were banned.
Its all just bo**ocks, if it was your display URL and destination URL that was at fault then surely they would just disaprove the ad ? I'd be gobsmacked if you manage to get that campaign active again
They just dont want affiliates full stop, for whatever reason they just dont want is on their engine. Its their engine i suppose so its their choice who they let play on it. I have justhad another campaign hit this morning, one i have had running for some time . I can't run a business like this, got to find new sources of traffic.
may have to refresh a few times but they appear on it