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Do people buy more from the PPC ads than they do from the organic sites?
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I always thought that PPC didn't offer much of an advantage over natural sense, but I was biased as I tended to go for natural search results over PPC results, reasoning that its quality that got the site to number 1 rather than just having deep pockets.
However, when I set up my PPC campaign within a week I was proved wrong. In my case PPC generated a lot more traffic than being number 1 in the natural results, and it also converted a lot better. As soon as my account was slapped, my sales dropped off instantly.
As you say it is worrying, as I said i`m at number 1 so can't improve there, but I`d now take a decent PPC position over that anyday.
So far - touch wood - my account has been ok today, and sales have improved again.
Thats why i`ve made such a fuss over this though, as PPC is so now so important to me. Also, I feel that when I`m paying for a service I would be entitled to some sort of warning that the service was going to cease.
In the real world, if you were paying for a regular service, you wouldn't expect the service to just suddenly stop without any warning. I know the net is different from the real world, but it's still a pretty shoddy way to treat your customers.
It just worries me that my account is going to be slapped again, as unfortunately there is just no alternative that matches PPC on google.