Isn't the reason for the lack of merchants using the network tools because not that many merchants understand the problems and also not many merchants have decided for themselves what they believe is an OK click and a not OK click, and also what implications there are for their business for each type of click they allow.
Seems to me there are a lot of sides to the arguments and as its not going to be easy to get any sort of definitive right or wrong answers - certainly not in the short term, apart from the iframes one which a lot of people seem to agree on.
Couldn't we stick an information list up somewhere (pros and cons?) for merchants, to say here's the different types of click that happen - so merchants can at least consider which ones they do and don't like for their program and then they could monitor them in some form ?
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