Affiliate Marketing
Forum Search

Reply
 
LinkBack (4) Thread Tools Display Modes

  #16 (permalink)  
Old 04-04-08
Tel's Avatar
Tel Tel is offline
Registered User
 
Join Date: Sep 2004
Location: Manchester
Posts: 134
Thanks: 0
Thanked 4 Times in 3 Posts
Tel seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

What an interesting return from a Bank Holiday this will be for merchants and agencies as well as affiliates.

Some SEO brand terms will see brand traffic disappear and those who have concentrated on this SEO strategy for the last few years better get those brand terms and derivatives sorted out quick sticks!

And closed brand bidding groups will once again have a large part to play in your search engine strategy and affiliate strategy - depending on the strength of your brand I suppose!

A move in the right direction for affiliate marketing? All of a sudden the value of the industry has risen, significantly. Surely?

Nothing like a bit of excitement on a Friday afternoon.
__________________
Colin Telford
Affiliate Director
R.O.EYE Ltd
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Sponsored Links
  #17 (permalink)  
Old 04-04-08
Graham@Buyagift's Avatar
Senior Member
 
Join Date: Apr 2004
Location: London
Posts: 990
Thanks: 16
Thanked 28 Times in 14 Posts
Graham@Buyagift is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

Quote:
Originally Posted by nim-b View Post
Don't care about being able to advertise on competitor's terms: we don't do this anyway!
Hi Naomi, I wasn't suggesting you I, you or others do actually do this, but as we all know it does go on.

Graham
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #18 (permalink)  
Old 04-04-08
Shane's Avatar
Moderator
 
Join Date: Aug 2003
Location: sheffield - Worldwide Skiver
Posts: 3,283
Thanks: 11
Thanked 66 Times in 32 Posts
Shane seems to know their stuffShane seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

Quote:
Originally Posted by Tel View Post
closed brand bidding groups will once again have a large part to play in your search engine strategy and affiliate strategy
yup will be some large bottles of champagne being glugged down this weekend methinks.. once again the very few, many doing usually the least of all will probably end up benefiting the most !
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #19 (permalink)  
Old 04-04-08
nim-b's Avatar
Gadget Girl
 
Join Date: Aug 2006
Location: London
Posts: 738
Thanks: 9
Thanked 37 Times in 24 Posts
nim-b is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

Quote:
Originally Posted by Graham@Buyagift View Post
Hi I wasn't suggesting you I, you or others do actually do this, but as we all know it does go on.
I know you weren't, I was trying to indicate that there's no good side to this from my point of view
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Sponsored Links
  #20 (permalink)  
Old 04-04-08
morleymouse's Avatar
Super Member
 
Join Date: Aug 2003
Location: Costa Del Sheffield
Posts: 2,822
Thanks: 5
Thanked 17 Times in 13 Posts
morleymouse is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

personal opinion is that its a purely greedy move by google

to put a different spin on it, is there anything to stop a company having 10 adwords accounts?

Im sure we can russle up 10 different domains, landing pages with offers and then use the brand term and google p1 of results as an offers board?

Eg. you search on alpharooms and all the paid slots promote a different destination

Firebox and you get the firebox top 10 gadgets etc

Being TM holders you can use the trademark in the ad so the ad score would beat anyone trying to compete
__________________
Dan Morley
Alpharooms.com
daniel at alpharooms dot com - Hotels, Flights, Airport Transfers, Care Hire + More! sign up
My Blog | Cheap Holidays
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #21 (permalink)  
Old 04-04-08
Qui Gon Jinn's Avatar
Super Moderator
 
Join Date: Aug 2003
Location: London, UK
Posts: 4,611
Thanks: 68
Thanked 19 Times in 14 Posts
Qui Gon Jinn is on a distinguished roadQui Gon Jinn is on a distinguished road
  Re: Google Revises Trademark Trigger Policy

Going back to SEO or Organic Results. if it's text in the source code of a page (whether it be main body of text or meta tags) & that page is permitted to be indexable by a search engine then it's still could be perceived as deliberate.

Another difference is that the brand doesn't have to appear in a sponsored ad for that ad to be triggered, whilst for an indexed page in organic search it does. Thus one is displaying the brand, the other isn't, so which is more right or wrong than the other.

With broadmatching on synonyms (even for brand) as we currently have & the possible pending automatic matching, we are all at the mercy of the algo.

Now if you want to get a list of possible synonyms matching your brand try Google's keyword tool

https://adwords.google.com/select/KeywordToolExternal

Now we have had generic keywords we were using appearing when users type in a brand & vice versa, by using the synonym aspect of this tool we are noticing correlations. These correlations intermittently happen on Google, but seems more so with their main search partners.
__________________
DisclaimerThis communication contains information which is confidential and/or maybe privileged. All information contained herein is without prejudice.Blog Moose On The Loose.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #22 (permalink)  
Old 04-04-08
figleaf's Avatar
Registered User
 
Join Date: Jul 2006
Posts: 175
Thanks: 0
Thanked 8 Times in 1 Post
figleaf is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

Have just read Jason's blog

Google UK Gives Trademark Triggers The Bullet | One Little Duck - Affiliate Blog

And have a thought. He says 'under these new terms it must be ok for competitors and affiliates to bid on the trademark?'

I don't agree with this fully. I can still have it under the terms of my programme that affiliates cannot bid on trademark term and that is a rule they must abide to, whehter or not google will allow them to. What I can't prevent is say an affiliate for Ann Summers bidding on fig trademark name. Does everyone else have the same understanding?

PS I'm not discussing the virtues of allowing affiliates to bid on your trademark under your scheme, just the principle.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Sponsored Links
  #23 (permalink)  
Old 04-04-08
Tel's Avatar
Tel Tel is offline
Registered User
 
Join Date: Sep 2004
Location: Manchester
Posts: 134
Thanks: 0
Thanked 4 Times in 3 Posts
Tel seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

Yes, it is your programme.

But, considering the percentage of traffic that clicks on spots 2,3 and 4 etc - wouldn't you rather use affiliates and pay them a commission to keep the sale?
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #24 (permalink)  
Old 04-04-08
loquax's Avatar
www.onelittleduck.co.uk
 
Join Date: Aug 2003
Location: Swansea
Posts: 2,646
Thanks: 30
Thanked 83 Times in 44 Posts
loquax seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

Quote:
What I can't prevent is say an affiliate for Ann Summers bidding on fig trademark name. Does everyone else have the same understanding?
... erm, that's what I was suggesting

(I've now editted the text to be clearer)

Jason
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #25 (permalink)  
Old 04-04-08
loquax's Avatar
www.onelittleduck.co.uk
 
Join Date: Aug 2003
Location: Swansea
Posts: 2,646
Thanks: 30
Thanked 83 Times in 44 Posts
loquax seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

Quote:
But, considering the percentage of traffic that clicks on spots 2,3 and 4 etc
And what's the betting that Google at some point will turn round and say "hold up, results for Figleaves shouldn't be just Figleaves affiliates... lets say only one search result for them and the rest must be a.n.other's"

That would fit with their policy of quality control and providing the searcher with options and better choice.

Jason
__________________
Stuff That Ducks Do.. Working | Blogging | Duck Twitter | Loquax Twitter
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Sponsored Links
  #26 (permalink)  
Old 04-04-08
figleaf's Avatar
Registered User
 
Join Date: Jul 2006
Posts: 175
Thanks: 0
Thanked 8 Times in 1 Post
figleaf is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

Yeah, sorry Jason, just wanted to clarify.

Tel - like I said, I wasn't saying one was right or the other, just talking of the principle.

It's certainly something we are going to have to review in light of this.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #27 (permalink)  
Old 04-04-08
Tel's Avatar
Tel Tel is offline
Registered User
 
Join Date: Sep 2004
Location: Manchester
Posts: 134
Thanks: 0
Thanked 4 Times in 3 Posts
Tel seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

a cert...

Landing pages may have to have multiple listings and advertisers on them to get round this.

Therefore comparison sites (for e.g.) do very well if they have multiple listings as they will be relevant across multiple brand terms and maybe a high quality score and low ppc costs = bigger margin (for generic investment of course.)

What else will fall out of this? Significantly lower ppc affiliate commissions, lower network override for brand terms, bigger generic coverage, problems for SEO companies, fierce brand competition, Yahoo! and MSN follow...and more.

Ooh, the possibilities for affiliates...
__________________
Colin Telford
Affiliate Director
R.O.EYE Ltd
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #28 (permalink)  
Old 04-04-08
loquax's Avatar
www.onelittleduck.co.uk
 
Join Date: Aug 2003
Location: Swansea
Posts: 2,646
Thanks: 30
Thanked 83 Times in 44 Posts
loquax seems to know their stuff
  Re: Google Revises Trademark Trigger Policy

Just out of interest... if a user is searching for "Brand Name" - how likely are they to be influenced by adwords appearing?

I can understand that if someone wanted "cheap undies" then having lots of options might be good - but specifically searching for "figleaves" would they then be influenced enough to think "ooh Fred & Brenda's Big Pants Shop I'll try that instead"?

Also, perhaps there's an angle for brands to use... "we're so good, even our competitors desperately want to be us"...

Lots of fun and games to come I reckon!

Jason
__________________
Stuff That Ducks Do.. Working | Blogging | Duck Twitter | Loquax Twitter
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Sponsored Links
  #29 (permalink)  
Old 04-04-08
morleymouse's Avatar
Super Member
 
Join Date: Aug 2003
Location: Costa Del Sheffield
Posts: 2,822
Thanks: 5
Thanked 17 Times in 13 Posts
morleymouse is an unknown quantity at this point
  Re: Google Revises Trademark Trigger Policy

Quote:
Originally Posted by Tel View Post
Landing pages may have to have multiple listings and advertisers on them to get round this.
as yet not stipulated. I cant see google going as far as saying how many links a site must link to for it to appear on a term. it would also be a nightmare for them to police.

Quote:
Originally Posted by Tel View Post
Therefore comparison sites (for e.g.) do very well if they have multiple listings as they will be relevant across multiple brand terms and maybe a high quality score and low ppc costs = bigger margin (for generic investment of course.)
The last site anyone wants on brand is a comparison site. There are very few sites that are the cheapest for every single product they sell, if someone does a brand search they're coming to you, last thing you need is a site potnetially highlighting a cheaper company.

Quote:
Originally Posted by Tel View Post
Significantly lower ppc affiliate commissions,
why? google have changed some rules so can i slip our basic from 7 to 6% for those driving ppc traffic via temr such as magalluf hotels?

Quote:
Originally Posted by Tel View Post
bigger generic coverage
again im not sure why?

Quote:
Originally Posted by Tel View Post
problems for SEO companies
...

Quote:
Originally Posted by Tel View Post
fierce brand competition, Yahoo! and MSN follow...and more.
This is what google wants. They want everyone bidding all over each other, pushing costs up. Before we had a trademark protected with google we just contacted competators and made agreements. We cleared our own ad space by agreeing that if they dont bid on us we wont bid on them.
__________________
Dan Morley
Alpharooms.com
daniel at alpharooms dot com - Hotels, Flights, Airport Transfers, Care Hire + More! sign up
My Blog | Cheap Holidays
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #30 (permalink)  
Old 04-04-08
Registered User
 
Join Date: Aug 2003
Location: Glasgow
Posts: 66
Thanks: 1
Thanked 0 Times in 0 Posts
TravelSite is an unknown quantity at this point
  Question Re: Google Revises Trademark Trigger Policy

I'm confused.

Does this mean its legal for companies/people to bid on trademarked terms...

...or that its illegal but it's the adwords advertisers who'd get sued, not Google?!
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Reply

Bookmarks



LinkBacks (?)
LinkBack to this Thread: http://www.affiliates4u.com/forums/affiliate-marketing-moderators-choice/76566-google-revises-trademark-trigger-policy.html
Posted By For Type Date
Two Wrongs Don’t Make A Right - Or Are There Exceptions? » Affiliate Marketing Blog This thread Pingback 12-04-08 01:34 PM
Untitled document This thread Refback 10-04-08 02:24 PM
Reactions to the new Google trademark rules Post #15 Pingback 07-04-08 03:04 PM
Affiliate Marketing Blog: The 10 Affects Of Google's Trademark Policy Changes For Affiliates This thread Refback 07-04-08 09:50 AM
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Affiliate Redirected Products in Google Base DanielCoe The Affiliate Marketing Lounge 18 27-02-08 04:32 AM
Google AdWords Announcement Lee_Owen Organic Google Search Optimisation 79 09-10-07 02:38 PM
Google Sued Over Adwords PitBoss The Affiliate Marketing Lounge 9 01-02-04 01:14 PM


Affiliate Marketing RSS Feeds - Contact Us - Affiliate Marketing - Archive - Privacy Statement - Top

Content Relevant URLs by vBSEO 3.2.0 RC7