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  #46 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by Cheapdvds View Post
click to reveal code is used for planting a cookie as i see it , if it was a case of hiding the codes to stop them from being copied then surely you click the button and the code displays , you would then have another button/link to click to open the retailer site if you choose to , so you have a choice.
I agree with this. The merchant's site doesn't have to open when the code has been revealed.

This implementation was probably first introduced by those code site owners that used iframes, to make up for their loss of substantial income.

As I've said though, people will visit code sites, use their codes and not click links.

I have long considered going a step further and launch the merchant's site, if a user merely highlights and copies the code using their mouse.
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  #47 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

Morph

When you've worked as long and hard as I have to fight for affiliate marketing per se as an industry then you may have a right to challenge my business acumen - many on here will know my business acumen is good and sound, so don't challenge me on that one sunshine as there will only be one winner and it won't be you.

I'm not sitting here with a broad smile on my face - equally if you reckon discount codes have such an easy time of it, why don't you create one (and please don't say 'my ethics wouldn't allow it') or I really will want to order you a string quartet.

"There's no begrudge about it. I simply wouldn't pay the affiliates where 90% of their traffic stream comes from visitors typing in "brand + voucher"." - so by your business acumen it's fine to defraud your affiliates then by not paying out on valid commissions (by my book if it doesn't breach network or merchant terms and conditions it's a valid commission) - or do you have that in your merchant terms and conditions and lose a good percentage of affiliates promoting your programme?

"Many merchants do not have valid codes. Even the ones that are stated as "valid" do not in fact work. The merchant hasn't put an expiry date on" - so how is that the affiliates fault exactly?

"Click the link on the code site, and on 95% + of occasions, nothing?" - what if there is a code though, do you use it - and do you still delete the cookie in which case YOU are stealing the discount site's commission are you not (or is that bit of business acumen ok with you?)

Voucher sites are most definitely not an easy leeching business model, a properly maintained voucher site takes many man hours to maintain.

"Most people decide what to buy, then look for the store to buy it at, THEN when they're at checkout, decide to go looking for a code" - I'm not disagreeing with you, it doesn't mean though that if they find a code for your competitor at that point they won't go off and buy from them instead...

And for the record - I don't have any 'dodgy' voucher code practices, I don't hide the voucher codes at all - people can click or not click it's up to them (though fortunately a good number do ) - so I'm not defending my personal interests, my voucher code contributes less than 10% of my income - but equally I'm not prepared to see an unwarranted witch hunt by someone whose only contribution to the forum thus far has been to attack other people's business model without sharing anything of their own business model - just what exactly are you so afraid of?
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  #48 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by morph_ View Post
The voucher sites display lots of "latest offers" - they're still getting the visitor to click and merchants continue to pay
Isn't this what affiliate marketing is?
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  #49 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by befuddle View Post
I agree with this. The merchant's site doesn't have to open when the code has been revealed.

This implementation was probably first introduced by those code site owners that used iframes, to make up for their loss of substantial income.

As I've said though, people will visit code sites, use their codes and not click links.

I have long considered going a step further and launch the merchant's site, if a user merely highlights and copies the code using their mouse.

i think this is key to the whole discussion, if it was made "illegal" to have the retailer window open when u clicked to reveal , then it wouldnt matter as such if there was no code then displayed as no cookie would be dropped
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Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by morph_ View Post
I simply wouldn't pay the affiliates where 90% of their traffic stream comes from visitors typing in "brand + voucher".
Why stop there? Surely if a user has entered a brand term into the search engine then that brand would have got the sale anyway according to your logic.

So don't pay any affiliates that receive traffic from users that have included the brand name at all.
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  #51 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by morph_ View Post
The pages are laced with voucher code words ... They rarely rank for product terms
Most code site owners build holding pages around the merchant rather than individual products, as it is the merchant who supplies the code.

Product codes generally have a very short shelf-life so they quickly become dated and you'll typically see these more on blog type sites.

For my long-term + converting + exclusive code merchants I am looking at their Top 10 products lists and building pages around those.

This will only mean even more of my pages appearing in the SERPS but the focus won't be on the merchant's name but on the product.
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  #52 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

Well here's a turn up for the books...


...thanks to morph_ I have got what I believe to be two nice little bits of business thais morning and to amend me earlier post, I do now in fact have a vested interest in voucher code sites.
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  #53 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

Quote:
Originally Posted by Cheapdvds View Post
i think this is key to the whole discussion, if it was made "illegal" to have the retailer window open when u clicked to reveal , then it wouldnt matter as such if there was no code then displayed as no cookie would be dropped

ive got no problem with click to reveal sending them to the site with a code displayed when there is one

when there is no code the banner should read click to enter site only.
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  #54 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

All hypertext links across the Internet should read "click here"
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  #55 (permalink)  
Old 23-06-08
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  Re: Voucher Codes. Merchants Read This.

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Originally Posted by befuddle View Post
All hypertext links across the Internet should read "click here"
Hopeless for SEO though mate, Adobe have held no1 spot on those keywords for ages.
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  #56 (permalink)  
Old 23-06-08