Hi Jason, several merchants offer a reduced commission for discount code sites. What I will be keeping my eye on here with Dorothy Perkins, is what happens after July when the discount code has expired.
If a discount code is not being used to send traffic to a merchant then they should receive the same commission as someone who sends traffic via a Wordpress blog.
I'm currently successfully promoting the Dorothy Perkins Sale and just because I've got the word 'code' in my 'shopcodes' domain, shouldn't be punished for that.
Here's where some of the traffic arrives
- free delivery dorothy perkins
- dorothy perkins sale
- 50% sale
- dorothy perkins
- dorothy perkins shop sale
- money off dorothy perkins
- discount dorothy perkins june
- dorothy perkins free delivery
- dorothy perkins money off
- free delivery for dorothy perkins
- free delivery from dorothy perkins
- £5 discount at dorothy perkins
- 10 % off dorothy perkins
- 20% discount at dorothy perkins in june
- dorothy perkins .co.uk
- dorothy perkins offers
- dorothy perkins online uk
- dorothy perkins recent discounts
- dorothy perkins sales
- dorothy perkins summer sale in store
I could easily not promote their sale and just ignore all their end user offers.
Thomson Holidays reduced their commissions from 5% to £5 for code sites, which was a 90% decrease in commission, far worse than anything other merchants did. They also didn't provide any codes, it was just a blanket reduction in commission.
Webgains and their voucher manager tool can manage invalid code use. They specify say that if particular codes are used that weren't intended for the affiliate channel, then the sale will receive 0% commission.